LA MOBILITÉ QUI CHANGE: FCA BANK AND LEASYS INAUGURATE THE FIRST LEASYS MOBILITY STORE IN FRANCE
Turin-Lyon, 4 November 2020
Leasys continues its internationalization process, driven by the mobility of the future. The Company, an FCA Bank subsidiary and already market leader in Italy, opened in Lyon its first French Leasys Mobility Store, a physical outlet where customers can access such innovative products as short/medium/long-term rental, peer-to-peer car sharing, car subscription and electric mobility.
The presentation of the Leasys Mobility Store took place in an all-digital event that brough together virtually Italy and France, connecting the Turin-Caselle Store, the first to be completely electrified, with the Store in Lyon. The inauguration and launch was hosted, from Italy, by Giacomo Carelli, CEO of FCA Bank and Chairman of Leasys, and Juan Manuel Pino, Head of Sales & Marketing of FCA Bank, and, from France, by Denis Vitellaro, Country Manager of Leasys Rent France, and French actor and comedian David Marchal.
The Mobility Stores are physical outlets where customers can discover, with support from specialized consultants, all of Leasys’s “from one hour to a lifetime” mobility solutions and recharge their electric vehicles. In Italy, there are already over 400 Mobility Stores in the main cities, airports, ports and train stations, for a total of 1,200 new EV charging stations.
The opening of the Leasys Mobility Store in Lyon, which will soon be followed by over 50 new locations in many other cities – including Paris, Nantes and Montpellier – is a new, important milestone for Leasys France, which commenced operations in 2017 with the launch of Be Free Pro, the best-selling long-term rental solution for private individuals. Then, in March 2020, Leasys France consolidated its positioning in the country, ranking among the top ten car rental providers, with the acquisition of the AIXIA Group, one of the most dynamic short-term rental companies.
True to Leasys’s mobility pioneer nature, the Stores have been designed with technological innovation in mind, with interactive digital solutions and multimedia totems that help customers to learn more about the mobility products offered by Leasys. Chief among these are Leasys CarCloud, the innovative car subscription service, inspired by the subscription economy trend, and My Dream Garage, which enables access to a virtual garage with 13 models of the FCA Group with the purchase or rental of an electric Nuova Fiat 500. In addition, there is Leasys U Go, the first free-of-charge car sharing platform for private individuals developed by a rental company, and Leasys I-Link, the rental formula that enables renters to create their own community, with which to share the use of the vehicle and the monthly rental payment.
By the end of 2022, there will be 1,500 Stores operational in the main five European markets (Italy, France, United Kingdom, Spain and Germany), for a total fleet of over 450,000 vehicles, of which 40,000 in France. Moreover, Leasys, which engages in 8 European countries, aims to expand its footprint to five more by 2021.
“We are proud of the opening of our first Leasys Mobility Store in Lyon. This was a key step in our expansion strategy in France, which will enhance even more our leadership in 360-degree mobility in Europe” said Giacomo Carelli, CEO of FCA Bank and Chairman of Leasys. “The consolidation of Leasys’s physical presence in France will allow us to play an even more significant role as an integrated operator in global mobility, particularly hybrid and electric, thanks to FCA’s new products, enlarging our fleet and innovative services for customers”.
Through its Leasys subsidiary, FCA Bank provides rental and mobility services, with innovative solutions ranging from short/medium/long-term rental to fleet management to electric mobility, where the vehicle is at the heart of a service system integrated with leading-edge digital technologies. FCA Bank is a 50:50 joint venture between Fiat Chrysler Automobile and Crédit Agricole Consumer Finance, a company of the Crédit Agricole Group engaged in consumer credit. It is a digital bank, a mobility provider and is one of the most innovative Groups in the automotive sector, committed to creating a strong and transparent relationship with customers. At 31 December 2019, the Bank had consolidated total assets of over €30 billion, with operations in 18 countries unfolding along 3 lines of business (Banking, Insurance and Mobility), thanks to a full range of financial and mobility products capable of meeting a customer’s every need. It serves 19 automotive brands, starting from all of the FCA Group, as well as such companies as Ferrari, Jaguar, Land Rover, Aston Martin, Lotus and Harley Davidson.