One year after the launch campaign that promoted the consolidation between Leasys and Free2move Lease, the leading European mobility player is taking a step forward with the launch of its new corporate campaign. At the core of the new Brand identity, Leasys is highlighting two of its distinctive features: innovation and dynamism.

While the tag-line launched last year, “The New Mobility Choice”, still defines the Brand’s positioning and promise to its customers, the new corporate campaign focuses on the constantly evolving nature of Leasys and its future challenges. In line with the demands of the times, the new claim, “We are not meant to stand still. Move with us”, instantly evokes the company’s urgency and desire to project itself into the future and constantly move forward as a 360-degree mobility services provider.

With this campaign, Leasys brings its distinctive red A-sign back to the forefront of the scene, as the dominant element in a blurred blue landscape.

The brand's evolution is reflected in this dynamic new campaign, which features a bridge running through a monumental red A. Leasys' distinctive sign becomes the gateway to a new mobility experience, emphasizing the brand's journey, as well as the strong connection between Leasys and its customers.

The new corporate campaign has been developed by the international creative consulting agency Noodles® and will be effective, starting today, in all markets where Leasys operates.

Rome, May 13, 2024